The Digital Marketing News this Week – May 18, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
5 Ways Social Media Can Increase Your Revenue from Existing Customers
“For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage in dialogue. There are two types of strategies that revolve around existing customers on the social media channel. The first is to offer customer service through the social media channel… the second strategy is to attempt to increase value to the customer experience through the social channel…”
Integrated Marketing: If You Knew It, You’d Do It
“If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation…”
5 Blunders Your Brand is Making on Facebook Timeline
“Facebook’s new mandatory Timeline provides brands with significant opportunities to increase their social engagement. Iconic and trusted organizations are already tapping into Timeline’s enhanced functionalities – and reaping the benefits...”
5 Vital Facebook Reports Every Community Manager Should Know
“A wise marketer once told me, ‘You can be a likeable community manager and still suck at managing a community.’ The best community managers are likeable, yes, but they also use data to learn about their existing potential community as well as how to interact with them…”
Google Search Just Got 1,000 Times Smarter
“The Google Search of the future is here. Now. Today. The long-talked-about semantic web – Google prefers ‘Knowledge Graph’ – is rolling out across all Google search tools, and our most fundamental online task may never be the same again. Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry…”
- Loading comments...
