The Digital Marketing News this Week – May 11, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
Social Media: Are You Doing it Right?
“Social media is one of those terms that is thrown around although nobody really has the same definition. To some, it is a waste of time and others it is a black hole. People say it and immediately think of Facebook, Twitter, Pinterest, Google + and a host of other platforms. That needs to change immediately. People who ‘get’ social media don’t think platform; instead, they think of people and the relationships that can develop…”
7 Rules for Responding to Customers Online
“By now it’s clear that negative online sentiment cannot only damage a business’ reputation but also its bottom line. You don’t get many chances to address a vocal, disgruntled customer or correct fake, perhaps competitor-generated social media reviews. And silently ignoring social feedback from customers is never an option. That said, too many companies have fallen prey to the idea that robotic responses ‘cover their bases…’”
Facebook Edgerank: What Marketers Need to Know
“Edgerank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still claim that they fully understand it. Edgerank is the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App.’ There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears…”
Brands’ Posts Rival Friends’ in Social Media Influence
“Social media content posted by brands appears to influence consumers’ buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information. The new Market Force survey asked socially networked adults if they had read comments, tweets, or other social media content posted by friends or businesses (restaurants, retail, travel, entertainment or financial services brands) in the previous 90 days…”
How to Improve your Email Marketing with an Integrated Approach
“As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels – social media, blogging, email, search, etc. - work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level…”
Why Marketing is Broken and How to Fix It
“The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for synthesizing creativity and data collection…”
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