The Digital Marketing News this Week – May 4, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
Facebook Timeline Changed the Way We See Brand Pages; Here’s How
“When Facebook launched Timeline for brands last month, it wasn’t just marketers’ social media strategies that got turned upside down. The new format also changed the way consumers experience brands on Facebook. In a webcam eye-tracking study for Mashable by EyeTrackShop, participants spend less time looking at wall posts and ads and more time looking at the cover photo on brands’ timelines than they did on their old Facebook Walls…”
PPC Ads: Testing User Reviews to Increase CTR
“A wise man named Bryan Eisenberg once told us that robust user reviews and the inclusion of reviews and other user-generated content increases conversions. Which got me thinking, can we use that dynamic for PPC ads as well? Yes we can!...”
10 Tips to Gain More Exposure on Facebook
“If you’re like most companies, your Facebook business page is meant to build connections with new prospects and solidify relationships with existing customers. Facebook’s switch to Timeline facilitates these goals by providing a more visually-engaging and user-friendly format for displaying content that showcases the entire history of your brand’s Facebook posts in chronological order. By doing so, Facebook has made it easier to reach out to your target audience and gain more exposure for your business…”
Best Day to Publish Facebook Content? It Depends
“Tuesday is the day fans of auto brands are most likely to interact with auto content on Facebook (i.e. like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers…”
New Framework for Social Media Analytics [INFOGRAPHIC]
“In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights, we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective…”
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