The Digital Marketing News this Week – April 27, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
The Hierarchy of Web Presence Optimization
“Much has changed in the SEO landscape and the practice of search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search Plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has indicated that websites guilty of ‘over optimization’ are on their radar…”
14 Community-Driven Tips for Better Customer Relationships
“Like any other relationship, the foundation you establish with your client or customer is crucial to how the business relationship will develop over time. It requires taking time at the start, going the extra mile, and paying attention to detail. Technology has made it easy to copy, paste and send out a mass email to hundreds in minutes. But if you think your customers can’t tell the difference between a personal email and one that’s generated, you’re doing it wrong…”
Age, Not Gender, Drives Social Media Use
“Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research…”
4 Ways to Create Brand Content People Actually Care About
“We sing the praises of brands that appear to effortlessly lead the social conversation – Tom’s Shoes, Virgin America, Chipotle – while simultaneously hitting ‘refresh’ on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail to connect to what the customer cares about: footwear that makes a difference, a travel experience that makes flying fun, fresh food and great music…”
‘Customer Experience’ is the Catchphrase for 2012
“Often cited inappropriately as a replacement for brand positioning or brand experience, customer experience goes far beyond that. In reality, customer experience is the result of how you implement your brand and how customers experience it across every touch point…”
How Google Search Works in a Nutshell
“Unless you’re an SEO expert, it’s no surprise if you’re mystified by the inner-workings of Google search. How on Earth does Google decide to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you…”
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