The Digital Marketing News this Week – April 20, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
Audi Crowdsources Design of Race Car Inspired Chair
“Audi has partnered with design firm Clemens Weisshaar and Reed Kram on a unique chair project called the R18 Ultra Chair for the 2012 Salone Internazionale del Mobile in Milan. The public will have an opportunity to beta test a prototype chair developed with lightweight manufacturing methods derived from Audi’s new R18 Ultra race car…”
A 13-Step Road Map for How to Go Hyper-Local
“It’s a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. More folks turn to the internet than any other medium – including newspapers, TV, or word of mouth – for local information, according to the Pew Research Center. Furthermore, a whopping 83% of local search users contacted businesses offline, with 46% of consumers making contact over the phone and 37% visiting the business in person. Half of all local business searchers eventually made purchases, according to TMP (15miles) and ComScore…”
10 Ways to Instantly Amplify the Social Proof of Your Marketing
“An individual’s purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Google, 70% of Americans now say they look at product reviews before making a purchase. Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews…”
Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience
“Is your blog a lonely place? Maybe no one is visiting. Or, if they visit, maybe they don’t comment. Maybe they don’t share your post on social networking sites. Or they don’t subscribe to your email list. Or maybe you’ve got the big problem – you can’t convert the traffic you do get into buying customers…”
20 Tips for Engaging Customers with Social Media
“Not a lot of companies and small businesses really get the point of social media and engaging customers. Often, we’ll see people attempting to make sales pitches with social media, and wonder why they aren’t getting remarkable amounts of traffic they’ve heard about…”
- Loading comments...
