The Digital Marketing News this Week – April 13, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
Why Hyundai’s Brand Makeover Has Worked – and Rivals are Noticing
“Oh Kwang-teak recently spent $310 on a haircut and beauty care at a salon in Seoul’s upscale Cheongdamdong district before splashing out $1,100 at a five-star hotel, which, if asked, will fill your bath with chocolate milk. He also visited Hermes and Cartier stores, while his wife had an expensive massage. All in the name of research. Oh sells Hyundai Motor cars and is part of a select group of the South Korean firm’s dealers tasked with seeing firsthand what makes premium service brands tick – and is applying that to Hyundai cars…”
Why Social Media Doesn’t Work (and What You Can Do About It)
“Time to face reality: Marketing and advertising are a lot harder to do today than ever before. Half of customers don’t trust print ads or television commercials, and fewer still trust what they hear on the radio. And consumer trust level is even worse for direct mail and outdoor advertising. What’s the No. 1 trusted source of advertising? Word of mouth! That’s a huge game changer. Before, marketers had to convince consumers to buy their product. Now, they have to convince consumers to convince other consumers to buy their product…”
Measuring Content Marketing: How to Measure Results, Find Gaps and Grab Opportunities
“Content marketing can drive results, but it’s not always easy to connect the dots. You might feel like your blog is starting to pay off, but how can you be sure? More importantly, how can you prove it to managers and directors?...”
5 Reasons I’m Not Reading Your Company Blog
“In the social media industry, we’re always talking about the importance of engaging with influencers. Engaging with bloggers that have large audiences and high Klout scores increases your chances of generating buzz around your brand. As a brand, you want to be recognized as a thought leader in your industry and a resource for your consumers. You’ve set up a blog to become an influencer in the space, but no one is reading the content you’re creating. Why? Let’s take a look…”
7 Lessons from Content Marketing’s Greatest Hits
“Lately it’s impossible to open a newsletter, check Google Alerts, or visit any news sites without reading something on the benefits of content marketing. It seems as though the entire marketing industry is out to convince the world that this is the wave of the future. While that be true, there is a real shortage of practical, how-to advice for brands that want to dip their toes in the content marketing pool…”
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