The Digital Marketing News this Week – February 10, 2012
It can be hard to keep track of everything that happens in a week. That’s why we endlessly roam the Internet in search of some of the most interesting stories from the automotive and social media industries – so you don’t have to. Take a look at what we’ve found this week:
Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy
“In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join [Brian Solis] for a refreshing conversation about social media’s impact on business transformation, customer experiences, and building an adaptive business model to learn and evolve based on new opportunities…”
How to Attract the RIGHT Social Media Followers for your Business
“The benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers…”
A Seven-Step Road Map for your Content Marketing
“Getting started on your content marketing is like planning a journey – deciding where to go and how to get there. ‘Have a roadmap of what you want to accomplish, but plan to take small steps,’ suggests Michele Linn in ‘A 7-Step Plan for Getting Started with Content Marketing,’ featured in the Savvy B2B Marketing blog…”
Why User-Generated Content Is More Important Than You Think
“A certain group of customers has been gaining attention from marketers recently, because of the strong role they play in purchasing decisions; these power purchasers are known as Generation Y. Whether they’re part of the target audience to which you sell or not, this group is worth considering as part of your inbound marketing strategy because there’s a strong likelihood they will either become part of your target audience in the future, or because they already influence your target audience now…”
Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]
“Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI…”
Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements
“Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand these trends, Altimeter Group’s research team analyzed each ad in real time, and conducted analysis to best understand the advertising trends for 2012…”
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