The Digital Marketing News this Week – October 7, 2011
It can be hard to keep track of everything that happens in a week. That's why we endlessly roam the internet in search of some of the most interesting stories from the automotive and social media industries - so you don't have to. Take a look at what we've found this week:
Toyota Owners to get Private Social Network
“Toyota has teamed up with Salesforce.com to create Toyota Friend, a private social network for owners of Toyota cars. The network will be accessible through PCs, tablets and smartphones, giving Toyota customers the ability to connect with their dealerships, cars and Toyota itself…”
Lifetime Customer Value Case Study: Starbucks [INFOGRAPHIC]
“Acquiring a new customer doesn’t just amount to a single transaction at your business. Often, customers may return for repeat services, to purchase additional products, and even tell friends and family about your business, driving new referrals that can lead to even more new customers. All of these transactions over time add up to the lifestyle value of a typical customer…”
Social Network Ad Revenues to Hit $10 Billion in 2013 [STUDY]
“Global social network ad revenues will hit $5.5 billion this year and then top $10 billion by 2013, according to eMarketer. The bulk of those revenues are going toward Facebook with Twitter in second place. LinkedIn meanwhile, will snag 3% of global social network ad revenues, with $140.8 million…”
New Facebook: What is Means for Local Marketers
“If the f8 announcements have taught us anything, it’s that Facebook change is consistent. For users, that means getting acquainted with and complaining about new features regularly. For marketers, it means adapting to the changing user behaviours that the new platform will inspire. While it’s too early to gauge specifics, changing Facebook user behavior will likely give local marketers distinct advantages over bigger, national brands…”
Managing Social Media Burn Out
“With so much going on in social media these days, it’s natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic, while many companies are considering Google+ others are juggling between blogs, tweets and posts… For most brands, the bigger challenge is keeping the content fresh and coming up with new ways to keep consumers engaged…”
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