Marketing News this Week – September 9, 2011
It can be hard to keep track of everything that happens in a week. That's why we endlessly roam the internet in search of some of the most interesting stories from the automotive and social media industries - so you don't have to. Take a look at what we've found this week:
I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon… Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature…
YouTube Links Last Twice as Long as Those on Twitter or Facebook
When it comes to spreading popular content around the web, where you post matters. A study that link-shortening service Bit.ly released on its blog Tuesday shows that different kinds of links rise and fizzle at different speeds – depending on the platform they are posted on…
Marketers’ Investment in Social Media to Increase: Survey
A new US survey of chief marketing officers indicates that social media spending will account for a greater share of companies’ advertising budget in the coming year, but the tactic has some way to go until it is fully integrated within the overall marketing strategy…
Report: Social Media Crises on the Rise
What’s a crises? We (Altimeter Group) did analysis on the list of social media crises, aka ‘punkings,’ to find out what went wrong, why, and what should have been done…
Reconnecting Fragmented Audiences in an Online World
If you’re like most marketers today, you probably can’t keep up with how technology is changing the way you approach your current customers and ideal prospects. With emerging media on the rise, marketers are more perplexed than ever on how to create the best personalized experience for customers who choose to interact with their brands…
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